You focus on your business.
We take care of Romanian compliance.
Business Priority
Why PPWR is becoming a business priority across Europe.
It doesn't just change packaging. It changes the way companies do business across the European Union.
For years, environmental compliance was perceived as an administrative reporting exercise. PPWR changes that perspective.
The new Regulation introduces a completely new approach to packaging, producer responsibility and environmental compliance across the European Union.
While the rules are now harmonized at European level, compliance still happens locally.
That means every company placing packaged products on a national market must understand and comply with the specific administrative and environmental requirements of that Member State.
If Romania is one of the markets where your company already sells,or plans to sell in the future,understanding the Romanian compliance framework becomes just as important as understanding PPWR itself.
For many international companies, PPWR raises two essential questions:
We already sell in Romania
Are we fully compliant with the new requirements?
We plan to enter the Romanian market
What do we need to do before placing products on the market?
For many businesses, the answer now includes:
registration with the Romanian Environmental Fund Administration (AFM);
producer registration under the Romanian Extended Producer Responsibility (EPR) framework;
ongoing packaging reporting to the competent authorities;
understanding who is legally considered the producer under PPWR;
and, where applicable, appointing an Authorized Representative for EPR.
PPWR is changing more than legislation.It is changing the way companies prepare for doing business in every European market.
Romania is one of them.
The biggest challenge isn't reading the Regulation.
It's understanding what changes for your business.
BEFORE
AFTER PPWR
Packaging reporting was perceived as an administrative obligation.
Environmental compliance becomes part of your business strategy.
Registration with Romanian authorities was not always addressed consistently.
AFM registration becomes essential for companies placing packaged products on the Romanian market.
Environmental responsibilities focused mainly on recycling targets.
Companies must address design, recyclability, recycled content, labeling, reuse and documentation.
Compliance usually meant submitting annual declarations.
Compliance is an ongoing process: monitoring, documentation, legislative updates.
Obligations were managed through multiple local suppliers.
A single local partner coordinates registration, reporting and authority relations.
The Difference
The changes that will impact your business most.
PPWR introduces new obligations that go far beyond recycling.
Registration with Romanian Authorities
Companies placing packaged products on the Romanian market will be required to register with the Romanian Environmental Fund Administration (AFM) and comply with national producer registration requirements.
Authorized Representative for EPR
Depending on your business model, appointing an Authorized Representative for EPR in Romania may become essential for fulfilling local environmental obligations.
Producer Responsibility
The definition of who is considered the producer becomes broader, particularly for cross-border e-commerce and marketplace sales.
Packaging Reporting
Packaging reporting becomes an ongoing compliance obligation supported by technical documentation and traceable data.
Packaging Design
Packaging is no longer evaluated only by weight.
Design for recyclability, packaging minimization and restrictions on empty space become legal requirements.
Recycled Content
Certain plastic packaging will need to contain minimum levels of post-consumer recycled material.
Harmonised Labelling
New EU-wide packaging labels and digital information requirements will progressively become mandatory.
Reuse & Refill
PPWR introduces entirely new concepts such as reusable packaging systems and refill models for specific product categories.
Technical Documentation
Companies will increasingly need to demonstrate compliance through technical documentation and declarations of conformity.
Continuous Compliance
PPWR is not a one-time implementation project.
New delegated acts, technical standards and implementation rules will continue to shape the Regulation over the coming years.
Understanding PPWR is becoming as important as complying with it.
That is where Waste Recycling Hub makes the difference.
We don't simply help companies submit reports.We help them understand how European legislation translates into practical obligations in Romania.
Because successful market expansion starts with understanding the rules before they become risks.
Why Us
Why international companies choose WRH.
We don't start with the legislation. We start with understanding your business.
This is where Waste Recycling Hub comes in!
European legislation creates one common framework
National authorities apply it locally.
Waste Recycling Hub helps international companies bridge the gap between European legislation and Romanian compliance requirements.
From producer registration and Authorized Representative for EPR services to environmental reporting and ongoing compliance management, we become your trusted local partner for navigating Romanian environmental legislation with confidence.
Waste Recycling Hub helps international companies bridge the gap between European legislation and Romanian compliance requirements.
From producer registration and Authorized Representative for EPR services to environmental reporting and ongoing compliance management, we become your trusted local partner for navigating Romanian environmental legislation with confidence.
Our Commitment
Everything we do is built around one objective
Making Romanian environmental compliance simple for international businesses.
We believe...
...companies should expand into new markets with confidence, not uncertainty.
...European legislation should create opportunities, not administrative complexity.
...international businesses deserve one trusted local partner for all Romanian environmental compliance obligations.
...compliance should be simple, transparent and predictable.
...businesses should focus on growth.
We'll take care of Romanian compliance.
Solutions
Everything you need.
One trusted local partner.
Whether you're entering Romania for the first time or already selling here, we provide a complete compliance solution tailored to your business model.
01
Authorized Representative for EPR
Acting on your behalf before the Romanian authorities whenever required.
02
Producer Registration
Managing your registration with the Romanian Environmental Fund Administration (AFM) and the relevant producer registers.
03
Environmental & Packaging Reporting
Preparing and coordinating all mandatory reporting towards the Romanian authorities and your selected OIREP.
04
OIREP Selection & Contract Management
Helping you identify, negotiate and manage the most appropriate Extended Producer Responsibility solution.
05
Ongoing Compliance Management
Keeping your business compliant while legislation continues to evolve.
06
Environmental Consultancy
Practical advice. Clear answers. Business-oriented solutions. Not legal complexity.
You focus on growing your business.
We'll make sure Romanian compliance never slows you down.
Free Assessment
Let's start with your business.
Every company is different. So is every compliance solution.
Before recommending any service, we want to understand your business model.
The more we understand your business, the more relevant our recommendations will be.
No generic advice.No one-size-fits-all solutions.Only practical guidance tailored to your company.
What happens next
- We review your business model.
- We identify the Romanian compliance obligations that may apply.
- We assess whether you require an Authorized Representative for EPR.
- We explain registration and reporting requirements.
- We recommend the most efficient compliance solution.
Your first conversation is completely free — but it could save you months of uncertainty.
Tell us about your business.
Complete the form below and one of our specialists will review your information and contact you to discuss the most appropriate compliance solution for your business.
Why contact WRH?
Because one conversation can help you understand:
Whether you need an Authorized Representative for EPR
Which Romanian registrations are required
What your reporting obligations are
How to become compliant before problems arise
Your expansion into Romania deserves clarity from day one.
faq
Frequently asked questions
Everything you need to know before selling packaged products in Romania.
For many international companies placing packaged products on the Romanian market, the appointment of an Authorized Representative for EPR is becoming an increasingly important element of PPWR compliance.
Whether this requirement applies depends on the way your company sells, imports or supplies products in Romania and on your specific business model.
The important question is not whether the legislation exists, but whether it applies to your company.
Our specialists will assess your business model and provide a clear answer, helping you understand exactly what obligations apply before they become compliance risks
Before placing your first packaged product on the Romanian market.
Starting early allows your business to complete registrations, appoint an Authorized Representative for EPR (where applicable) and establish the correct reporting process from day one.
No.
PPWR creates a common European legal framework for packaging.
However, companies must still comply with the national administrative requirements, reporting obligations and Extended Producer Responsibility (EPR) systems applicable in each Member State, including Romania.
Depending on your business model, your obligations include registration with the Romanian Environmental Fund Administration (AFM), producer registration, packaging reporting and collaboration with an authorized OIREP.
Waste Recycling Hub manages these interactions on your behalf.
We provide an integrated compliance solution, including:
- Producer registration
- AFM registration
- Packaging reporting
- Environmental consultancy
- OIREP selection and contract negotiation
- Ongoing compliance management
- Legislative monitoring
Our objective is to provide one local point of contact for your entire Romanian environmental compliance process.
Because compliance is more than preparing reports.
We work alongside your team to understand your business model, anticipate legislative changes and provide practical solutions that help your company remain compliant while continuing to grow in Romania.
The timeline depends on your business model and the services required.
Following an initial assessment, our specialists will outline the applicable obligations, estimated timelines and the most efficient path to compliance.
Yes.
We help companies identify the most suitable OIREP based on their packaging profile, business model and operational needs, and we can also support the contractual negotiation and ongoing relationship management.
Because entering a new market already comes with enough challenges.
Our role is to simplify Romanian environmental compliance, allowing your team to focus on customers, operations and business growth while we manage the local administrative framework.
Every situation is different. In many cases, companies can still regularize their compliance status. The most important step is to assess your current situation before the issue becomes a regulatory risk. Our specialists will help you understand what obligations apply and identify the most appropriate way forward.
Because we believe successful market expansion is built on more than legal compliance.
It is built on trust.
On understanding your business.
On being available when you need answers.
And on having one reliable local partner who grows together with you.
You bring the ambition.
We'll bring the local expertise.
Together, we'll make Romania your next success story.